Aaron Kier never went to cooking school or took a baking class. Honestly, he didn’t even grow up in a family where gourmet cooking — or even baking from scratch — was a thing. Inspired by nostalgia-inducing classics and indulgent flavors, his goal with flour+sugar is to share easy-to-follow recipes, the firm belief that quality ingredients matter, and the confidence that it doesn’t take a rocket scientist (just a bit of science) to make delicious treats your friends and families will love!